這是一個(gè)關(guān)于寶馬公司案例分析(英文版)ppt課件，主要介紹了寶馬簡(jiǎn)介、環(huán)境、策略、評(píng)估等內(nèi)容。寶馬是德國(guó)一家跨國(guó)豪華汽車(chē)和摩托車(chē)制造商，總部位于巴伐利亞的慕尼黑，是德系三大豪華品牌之一，寶馬公司創(chuàng)建于1916年，總部設(shè)在德國(guó)慕尼黑。寶馬的車(chē)系有1、2、3、4、5、6、7、i、X、Z等幾個(gè)系列，還有在各系基礎(chǔ)上進(jìn)行改進(jìn)的M系(寶馬官方的高性能改裝部門(mén))。BMW的藍(lán)白標(biāo)志象征著旋轉(zhuǎn)的螺旋槳。80年來(lái)，寶馬汽車(chē)由最初的一家飛機(jī)引擎生產(chǎn)廠發(fā)展成為以高級(jí)轎車(chē)為主導(dǎo)，并生產(chǎn)享譽(yù)全球的飛機(jī)引擎、越野車(chē)和摩托車(chē)的企業(yè)集團(tuán)，名列世界汽車(chē)公司前列。寶馬也被譯為“巴依爾”。2016年3月， 寶馬(中國(guó))汽車(chē)貿(mào)易有限公司總裁許智俊退休。2016年3月，寶馬宣布召回2015年6月12日至2015年11月19日期間生產(chǎn)的進(jìn)口MINI系列汽車(chē)，在中國(guó)大陸地區(qū)涉及6109輛，歡迎點(diǎn)擊下載寶馬公司案例分析(英文版)ppt課件哦。

寶馬公司案例分析(英文版)ppt課件是由紅軟PPT免費(fèi)下載網(wǎng)推薦的一款汽車(chē)PPT類(lèi)型的PowerPoint.

BMW ofT紅軟基地
                  —— Sheer Driving PleasureofT紅軟基地
              OutlineofT紅軟基地
IntroductionofT紅軟基地
              EnvironmentofT紅軟基地
              StrategyofT紅軟基地
              EvaluationsofT紅軟基地
IntroductionofT紅軟基地
BackgroundofT紅軟基地
BMW was founded in 1916 and headquartered in Munich， Germany.ofT紅軟基地
BMW has more than 100000 workers， the production of car about 1.4 million and motorcycle about 100000 in every year . At present， BMW has the 22 subsidiaries and factories in the world.ofT紅軟基地
Mission and Business ideasofT紅軟基地
BMW's mission is to become a top brand of car makersofT紅軟基地
BMW has long with "movement of The Company" (The Mobility Company) as his own idea. For decades the BMW has been seeking the fun of sports as their objective. 。ofT紅軟基地
BMW's slogan is "Sheer Driving Pleasure "ofT紅軟基地
（Sheer Driving Pleasure）ofT紅軟基地
GoalsofT紅軟基地
The overall objective of BMW group is that as the most successful high-grade car and motorcycle manufacturers based on the international market.ofT紅軟基地
For the near term ，BMW objective is becoming Asia's absolute leader in the market of luxury carofT紅軟基地
Environment  analyzeofT紅軟基地
A       BMW Internal analysis ofT紅軟基地
PositionofT紅軟基地
Core competitivenessofT紅軟基地
Brand spiritofT紅軟基地
PositionofT紅軟基地
1)Position: Focus on high-end segments of the marketofT紅軟基地
2)Expand value-added services of cars              ofT紅軟基地
Core competitivenessofT紅軟基地
DesignofT紅軟基地
Brand spiritofT紅軟基地
  BMW brand spirit， comes from BMW Bavarian descent， the ancestry is important for the culture and recognized brand of BMW .ofT紅軟基地
One of the key things they have independent and unique way of thinking. ofT紅軟基地
Second is the key Bavarian attractive face in the heart of the same tendency. ofT紅軟基地
B:     BMW  external analysisofT紅軟基地
TOWS MatrixofT紅軟基地
Stakeholder analysisofT紅軟基地
Main competitor analysisofT紅軟基地
Stakeholder analysisofT紅軟基地
The distributor and agents unityofT紅軟基地
SuppliersofT紅軟基地
Consumers careofT紅軟基地
Main competitor analysisofT紅軟基地
Mercedes ofT紅軟基地
    BMW's main rival. In each of the series BMW models Mercedes have corresponding basic models. 。ofT紅軟基地
Audi              In China， the Audi entre early， give a person an "official car" image， enhance the grade of Audi， launche a strong challenge to Mercedes and BMW at every levels. 。ofT紅軟基地
Other brand ofT紅軟基地
     Other high-grade brand such as Porsche， Volvo， Lincoln， Cadillac also cause BMW  great competitive pressure. ofT紅軟基地
Strategy analyzeofT紅軟基地
Growth strategyofT紅軟基地
Accelerate the construction of marketing networkofT紅軟基地
Fast localization of productionofT紅軟基地
Accelerate research of new modelsofT紅軟基地
Perfect After-sale serviceofT紅軟基地
Strengthen supply chain managementofT紅軟基地
Differentiation strategy ——   “坐奔馳，開(kāi)寶馬”ofT紅軟基地
 Brand positioning ------“Sheer Driving PleasureofT紅軟基地
The products with high performanceofT紅軟基地
Marketing and Engineering TechnologyofT紅軟基地
Unique designofT紅軟基地
ConsistencyofT紅軟基地
Sports marketingofT紅軟基地
Movie marketingofT紅軟基地
Network marketingofT紅軟基地
Differentiation strategy ——   “體驗(yàn)決定一切”ofT紅軟基地
Brand strategy         ——JOY is BMWofT紅軟基地
Evaluations and suggestionsofT紅軟基地
EvaluationsofT紅軟基地
Future ofT紅軟基地
         BMW may rapidly develop over the next few years， but with the gradual saturation of premium-car market in China， BMW may develop new market segments， or strategic shift in focus to the low-end market. ofT紅軟基地
          A dozen years in the future， BMW Hydrogen diesel locomotive may be developed， and gradually replaced the gasoline fueled cars as dominant on the premium-car market in the future. And， relative to other companies of the hydrogen fuel cell vehicles， BMW's hydrogen internal combustion engine cars will have greater power advantage， and occupy more marketofT紅軟基地
key points of ImprovementofT紅軟基地
Sales networkofT紅軟基地
After-sale serviceofT紅軟基地
PositionofT紅軟基地
PricingofT紅軟基地
 ofT紅軟基地

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